You can add an Include Rule to a custom catalog.
After opening Merchandising Manager via Launchpad on the login
screen:
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Select the custom catalog you want to add an Include Rule to.
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Click the Rules tab.
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Click the Add button on the Action
Bar, and then select Inclusion Rule
A new window opens.
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In the new window, select the item you want to apply the Include Rule to.
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Click Save.
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Rebuild the custom catalog to apply the new Include Rule.