Failure Actions

Abstract

Failure actions are a type of event that prevent a visitor from completing an action or achieving a goal.

Failure actions are a type of event that prevent a visitor from completing an action or achieving a goal. They can be the result of technical errors or visitor actions within the system. You can track failure actions in Sitecore Analytics.

Examples of technical errors that result in a failure action include:

  • Displaying an error page when a server is down

  • Showing a "no search hits found" message after an unsuccessful query

  • Examples of visitor actions that result in a failure action include:

  • Entering incorrect login information

  • Entering an invalid email address

You can associate failure actions with single items, or use search operations to assign failure actions to multiple items.