Failure Actions
Failure actions are a type of event that prevent a visitor from completing an action or achieving a goal.
A failure action is a type of event that prevents a visitor from completing an action or achieving a goal. It can be the result of a technical error or visitor action within the system. You can track failure actions in Sitecore Analytics.
Examples of failure actions that result from technical errors include:
Displaying an error page when a server is down
Showing a "no search hits found" message after an unsuccessful query
Examples of failure actions that result from visitor actions include:
Displaying an error message after a visitor enters incorrect login information
Displaying an error message after a visitor enters an invalid email address
You can associate failure actions with single items, or use search operations to assign failure actions to multiple items.