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Valid for Sitecore 6.5.0 and later
MaxMind Signup and Purchase

Audience: Administrators, Developers.

This document provides an overview of one of the many valuable features of Sitecore Digital Marketing System (DMS) - the automatic GeoIP tracking, which identifies the user’s location and allows for simple and efficient visitor segmentation.

The GeoIP lookup functionality is built into Sitecore DMS and utilizes services from MaxMind ( – a leading provider of geolocation services.

While the DMS comes with a number of free lookups for testing and implementation convenience to ensure that you can utilize DMS’ capabilities from day one, the free batch of lookups will expire and more must be purchased from MaxMind.
Click the respective link to download the whole document:

Sitecore CMS 6.5 version and later:

If you are running Sitecore OMS, please consult the MaxMind Signup and Purchase for OMS page.