Analytics tracking

Abstract

Identify and track contacts that come to your website.

Analytics tracking enables you to identify and track contacts so you can see all their activities on your website. You can use this information gathered by tracking contacts during current and past web sessions for personalization, reporting and optimizing your website.

The analytics tracker refers to the classes in the Sitecore.Analytics assembly that you use for tracking. When a contact triggers tracked events on a website, they are stored in the tracker during the active session and then saved to the interaction in xDB when the session ends.

Enabling tracking

To enable tracking, you need to register the activities that you want to track, such as goals, outcomes, or page events. To do this, you need to associate the activity with a content item. For example, you can associate a campaign with a specific page on your website. When a contact visits this page, the campaign is triggered and recorded in the interactions for the contact.

You can enable tracking:

  • Automatically

    You can use the Content Editor to associate goals, campaigns, page events or other activities to be triggered automatically and tracked in the system.

  • Programmatically

    You can associate goals, campaigns, page events or other activities to be triggered programmatically during a web session and tracked in the system.

Using tracking data

During each interaction the tracker collects data on all the trackable activities of the contact and holds this data in the current session. The tracked content is held in Tracker.Current.Interaction until the session ends.

You can use data collected during tracking in several different ways:

  • Personalization

    The tracker collects activities such as pages viewed and goals triggered that you can use for personalization during the current web session.

  • Historical personalization

    The Key Behavior Cache and the Contact Behavior Profile enables you to use tracked data from past web sessions to personalize content.

  • Retrieving marketing data programmatically

    You can use tracking data to retrieve data about contacts and the activities they triggered during a session, for example, to get information about all the goals triggered during the current interaction.

    You can retrieve data programmatically for all of the following activities:

    • Page events

    • Goals

    • Campaigns

    • Outcomes

    • Contact Behavior Profile

      Note

      Page events and Goals are both triggered in the same way programmatically.

Trackable data

You can track the following:

Trackable data

System enabled tracking

Content Editor/Programmatically enabled

Contacts
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Interactions
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Browser information (name and version)
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Campaigns
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Channels
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Engagement value
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Goals
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IP Geolocation
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Multivariate tests
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Operating system
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Page events
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Pages viewed
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Profile values
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Referrer
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Screen height/width (where available)
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Search keywords
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Start date/time and end date/time
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User agent
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Outcomes
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Engagement automation states
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Note

The system does not track programmatically enabled items by default. You must enable tracking in the code or in the Content Editor to gather information about these items.