The Acquisition tab reports
In the Experience Analytics dashboard, the Acquisition tab contains reports about what drives traffic to your website.
The Acquisition tab consists of six subtabs:
Overview
Channels
Campaigns
Keywords
Paid overview
Referring sites
Note
The tabs can contain duplicate reports showing the same data presented in a different way. For example, in a graph and in a pie chart. This topic does not describe each duplicate report.
You can find detailed technical information for every report, including duplicate reports and drill-down information, in the Sitecore Experience Analytics Standard Reports document.
The Experience Analytics glossary of terms can also help you to understand the reports.
Tabs | Reports |
|---|---|
Overview Shows an overview of the key analytics reports on the Acquisition tab.  | Top channels by visits The channels with the highest number of visits to your website. Top campaigns by visits The campaigns with the highest number of visits to your website. Top campaign groups by visits The campaign groups with the highest number of visits to your website. Top referring sites by visits The referring sites with the highest number of visits to your website. |
Channels Describes the traffic sources or channels, both online and offline, where the interactions on your website occurred.  | Online and offline channels by visits The online and offline channels with the highest number of visits to your website. Top channels by visits The online and offline channels with the highest number of visits to your website. Top channels by value The online and offline channels that have accumulated the highest number of engagement value points during visits. Top channels by value per visit The online and offline channels that have provided the highest average engagement value generated per visit. Table Lists all channels, online and offline, and includes detailed metrics. |
Online Describes the online channels that drive traffic to your website.  | Online A summary of key metrics on the Online subtab showing visits, value per visit, bounce rate, and average duration for all online channels. Online channels by visits and value per visit The number of visits that your website has received within a specified period across all online channels, as well as the highest average engagement value generated per visit. Online channels by value The online channels that have accumulated the highest number of engagement value points during visits. Online channels by conversions The online channels that have generated the most efficient high value visits on your website. Table Lists all online channel groups, and includes detailed metrics |
Offline Describes the offline channels that drive traffic to your website.  | Offline A summary of key metrics on the Offline subtab showing visits, value per visit, conversion rate percentage, bounce rate, and average duration. Offline channels by visits and value per visit The number of visits your website has received within a specified period, across all offline channels, as well as the highest average engagement value generated per visit. Offline channels by value The offline channels that have accumulated the highest number of engagement value points, generated by interactions from offline channels. Offline channels by conversions The offline channels that have generated the most efficient high value visits on your website. Table Lists all offline channel groups, and includes detailed metrics. |
Campaigns Describes your marketing campaigns and shows how they are performing.  | Top campaign groups by visits The campaign groups with the highest number of visits to your website. Top campaign by visits The campaigns with the highest number of visits to your website. Top campaigns by visits The number of interactions where given campaigns were registered, sorted by the total number of visits. Top campaigns by value per visit The campaigns that have provided the highest average engagement value generated per visit. Top campaigns by bounces The campaigns with the highest number of bounces. Table Lists all campaigns that you are running, and includes detailed metrics. |
Groups Describes your grouped campaigns.  | Top campaign groups by visits The campaign groups with the highest number of visits to your website. Top campaign groups by value per visit The campaign groups that have provided the highest average engagement value generated per visit. Table Lists all the campaign groups that you have, and includes detailed metrics. |
Campaign facets Describes your campaign facets, which you can use to classify your campaigns into meaningful groups.  | Campaign facet groups by visits The campaign facet groups with the highest number of visits to your website. Campaign facet groups by value per visit The campaign facet groups that have provided the highest average engagement value generated per visit. Campaign facet groups by bounce rate The campaign facet groups with the highest number of bounces. Table Lists all campaign facet groups that you have, and includes detailed metrics. |
Keywords Describes the keywords (words or phrases) that your contacts use to access or find your website.  | Paid and organic search keywords by visits The paid search keywords and organic search keywords with the highest number of visits to your website. Top non-branded keywords The number of visits to your website that originated from keywords that do not contain your website’s brand name or some variation of it, as well as the highest average engagement value generated per visit. Top branded keywords The number of visits to your website that originated from keywords that included your website’s brand name, as well as the average engagement value generated per visit. Top paid keywords The number of visits to your website that originated from paid keywords, as well as the average engagement value generated per visit. |
Organic branded Describes the keywords or search queries that are organic, and include your brand name or a variation of it.  | Organic branded keywords by visits and value per visit The number of visits to your website that originated from searches that include keywords from your organic branded keywords, as well as the highest average engagement value generated per visit. Top keywords by visits The organic branded keywords with the highest number of visits to your website. Top keywords by value The organic branded keywords that have accumulated the highest number of engagement value points during visits. Top keywords by value per visit The organic branded keywords that have provided the highest average engagement value generated per visit. Table Lists all of the organic branded keywords, and includes detailed metrics. |
Organic non-branded Describes keywords or search queries that are organic, and do not include your brand name or any part of it.  | Organic non-branded keywords by visits and value per visit The number of visits to your website that originated from organic searches that did not include your website’s brand name as a keyword, as well as the highest average engagement value generated per visit. Top keywords by visits The organic, non-branded keywords with the highest number of visits to your website. Top keywords by value The organic non-branded keywords that have accumulated the highest number of engagement value points during visits. Top keywords by value per visit The organic, non-branded keywords that have provided the highest average engagement value generated per visit. Table Lists all of the organic, non-branded keywords, and includes detailed metrics. |
Paid overview Describes your paid, search engine traffic/paid channels that were used by your contacts to find your website.  | ImportantSearch keywords are no longer provided by external sites (for example, Google and Bing). As a result, these reports are no longer active. The reports are not included in Sitecore XP versions 9.0 and later. Paid keyword channels by visits The paid keyword channels with the highest number of visits to your website. Paid keywords by visits The paid keywords with the highest number of visits to your website. Table Lists all of the paid keywords, and includes detailed metrics. |
Bing Describes the search engine Bing as a paid channel.  | Bing searches by visits and value per visits The number of visits to your website that originated in Bing paid search, as well as the average engagement value generated per visit. Top keywords by visits The keywords that originated in Bing paid search with the highest number of visits to your website. Top keywords by value The keywords that originated in Bing paid search that have generated the most engagement value during visits. Top keywords by value per visit The keywords that originated in Bing paid search and that have provided the highest average engagement value generated per visit. Table Lists all paid keywords that originated in Bing, and includes detailed metrics. |
Describes the search engine Google as a paid channel.  | Google searches by visits and value per visits The number of visits to your website that originated in Google paid search, as well as the average engagement value generated per visit. Top keywords by visits The keywords that originated in Google paid search with the highest number of visits to your website. Top keywords by value The keywords that originated in Google paid search that have accumulated the highest number of engagement value points during visits. Top keywords by value per visit The keywords that originated in Google paid search and that have provided the highest average engagement value generated per visit. Table Lists all of the paid keywords that originated in Google, and includes detailed metrics. |
Describes the social networking site Facebook as a paid channel.  | Facebook searches by visits and value per visits The number of visits to your website that originated in Facebook paid search, as well as the average engagement value generated per visit. Top keywords by visits The keywords that originated in Facebook paid search with the highest number of visits to your website. Top keywords by value The keywords that originated in Facebook paid search that have accumulated the highest number of engagement value points during visits. Top keywords by value per visit The keywords that originated in Facebook paid search and that have provided the highest average engagement value generated per visit. Table Lists all of the paid keywords that originated in Facebook, and includes detailed metrics. |
YouTube Describes the video-sharing website YouTube as a paid channel.  | YouTube searches by visits and value per visits The number of visits to your website that originated in YouTube paid search, as well as the average engagement value generated per visit. Top keywords by visits The keywords that originated in YouTube paid search with the highest number of visits to your website. Top keywords by value The keywords that originated in YouTube paid search and that have accumulated the highest number of engagement value points during visits. Top keywords by value per visit The keywords that originated from YouTube paid search and that have provided the highest average engagement value generated per visit. Table Lists all of the paid keywords that originated in YouTube, and includes detailed metrics. |
Describes the social networking site LinkedIn as a paid channel.  | LinkedIn searches by visits and value per visits The number of visits to your website that originated in LinkedIn paid search, as well as the average engagement value generated per visit. Top keywords by visits The keywords that originated in LinkedIn paid search with the highest number of visits to your website. Top keywords by value The keywords that originated in LinkedIn paid search and that have accumulated the highest number of engagement value points during visits. Top keywords by value per visit The keywords that originated in LinkedIn paid search and that have provided the highest average engagement value generated per visit. Table Lists all of the paid keywords that originated in LinkedIn, and includes detailed metrics. |
Other Describes all other paid channel providers.  | Other searches by visits and value per visit The total number of visits to your website that originated in ‘other’ providers’ paid search, as well as the average engagement value generated per visit. Top keywords by visits The keywords that originated in any of the ‘other’ providers' paid search, with the highest number of visits to your website. Top keywords by value The keywords that originated in ‘other’ providers' paid search and that have accumulated the highest number of engagement value points during visits. Top keywords by value per visit The keywords that originated in ‘other’ providers' paid search and that have the highest engagement value generated per visit. Table Lists all of the paid keywords that originated in ‘other’ providers’ searches, and includes detailed metrics. |
Referring sites Describes the external websites that refer contacts to your website.  | Top referring sites by visits The referring sites with the highest number of visits to your website. Top referring sites by value The referring sites that have accumulated the highest number of engagement value points during visits. Top referring sites by value per visit The referring sites that have provided the highest average engagement value generated per visit. Table Lists all of the referring sites, and includes detailed metrics. |