The email campaign templates

Abstract

Use these predefined templates and import options to create new email campaigns.

In a default installation, the Email Experience Manager (EXM) contains a number of predefined templates and import options. Depending on the email campaign type, you can choose between the following templates.

Template

Description

HTML file

An email campaign based on imported HTML code for the message body. You can import any HTML file.

Note

In a scaled setup, any HTML files that you want to use as templates for your email campaigns, you must manually copy to the Website\layouts\EmailCampaign\Imported folder on all the CM servers and dedicated dispatch servers that you have configured to dispatch email campaigns.

Modern

A newsletter template with a header containing a link to the online version of the email campaign and a footer with links to opt-out pages.

Two-column

A template with a two-column layout and a footer with links to opt-out pages.

One-column

A template with a one-column layout and a footer with links to opt-out pages.

Simple HTML

An HTML template without a predefined layout.

Plain text

A plain text template without a predefined layout.

Existing page

A template based on a Sitecore webpage.

Select a page on your Sitecore website and use it as the message body.

Pages in Sitecore XP can be complex and security restrictions may apply to certain elements on the page. For example, a page may contain a section that only registered users can see if they open this page on the website.

EXM enables you to define how email campaigns are created from webpages. There are two options:

  • EXM respects the security settings. In this case, recipients with different security privileges will receive different email campaigns (if the source page has security restrictions).

  • EXM ignores the security settings. In this case, EXM renders all elements on the page and all recipients receive the same email campaign.