The dimensions and metrics in Experience Analytics reports

Dimension	Dimension	Dimension	Dimension
Downloads	Page views	Page	Asset facet
Language	Search keyword	Entry page URL	Asset group
Channel	Local search keyword	Entry pages	Goal facet
Channel group	City	Exit page URL	Goal facet group
Channel type	Region	Exit pages	Campaign facet
Goal	Country	Email	Campaign facet group
Conversions	Referring sites	Language specific email	Device type
Campaign	Pattern	Email manager	Device model
Campaign group	Page URL	Asset

Downloads

Use the Downloads dimension to analyze the interactions where a file download occurred.

Metric	Description
Visits	Number of interactions where there was one or more downloads.
Value	Accumulated value from interactions where there was one or more downloads.
Conversions	Number of conversions from interactions where there was one or more downloads.
Time on site	Interaction duration where there was one or more downloads.
Page views	Number of page views where there was one or more downloads.
Bounces	Number of interactions where an item was downloaded one or more times and where only one page was viewed.
Count	Number of times the item was downloaded.

Language

The Language dimension refers to the language that a contact chooses to view the pages on a website in.

The Language dimension tracks the language of the initial interaction, not the language of the individual web pages. For example, you can see how much value is generated by English content versus Danish content.

Metric	Description
Visits	Number of interactions where a given language was the primary language.
Value	Accumulated value from interactions where a given language was chosen.
Conversions	Number of conversions from interactions where a given language was chosen.
Time on site	Interaction duration of interactions where a given language was chosen.
Page views	Page views during interactions where a given language was chosen.
Bounces	Number of interactions where a given language was chosen and where exactly one page was viewed.

Channel

Channels are the marketing channels or traffic sources where the interactions on your website occurred.

Use the Channel dimension to analyze which channels perform best on your website. For example, which channels generate the most engagement value.

Metric	Description
Visits	Number of interactions from a given channel.
Value	Engagement value generated by interactions from a given channel.
Conversions	Number of conversions from a given channel.
Time on site	Interaction duration of interactions from a given channel.
Page views	Number of page views in interactions from a given channel.
Bounces	Number of interactions from a given channel where only one page was viewed.

Channel group

Interactions from every channel in a channel group are categorized at the group level. You can drill down from channel groups to channels.

Metric	Description
Visits	Number of interactions where the given interaction came from a channel within a specific channel group.
Value	Accumulated value from interactions where the given interaction came from a channel within a specific channel group.
Conversions	Number of conversions from interactions where the given interaction originated from a channel within a specific channel group.
Time on site	Interaction duration where the interaction originated from a channel within a specific channel group.
Page views	Number of page views from interactions where the given interaction came from a channel within a specific channel group.
Bounces	Number of interactions where the given interaction came from a channel within a specific channel group and where only one page was viewed.

Channel type

By default, you can use two basic types of channels to interact with your contacts: online or offline. Interactions from every channel are summarized at the channel type level. You can drill down from channel type to channel group or channel. Use the Channel type dimension to analyze whether online or offline channels perform best. For example, which channel types generate the most engagement value.

Metric	Description of usage
Visits	Number of interactions where the given interaction came from a channel within a specific channel type.
Value	Accumulated value from interactions where the given interaction came from a channel within a specific channel type.
Conversions	Number of conversions from interactions where the given interaction came from a channel within a specific channel type.
Time on site	Interaction duration where the interaction originated from a channel within a specific channel type.
Page views	Number of page views from interactions where the given interaction came from a channel within a specific channel type.
Bounces	Number of interactions where the given interaction came from a channel within a specific channel type and where only one page was viewed.
Count	Number of interactions where the given interaction came from a channel within a specific channel type.

Goal

A goal is a specific activity (page event) on a website that indicates success to the site owner. For example, filling in and submitting a form could be a goal. Use the Goal dimension to analyze the goals achieved during interactions.

Metric	Description
Visits	Number of times a given goal has been triggered one or more times in an interaction.
Value	Accumulated value from interactions where a given goal has been triggered one or more times in an interaction.
Conversions	Number of conversions from interactions where a given goal has been triggered one or more times in an interaction.
Time on site	Interaction duration where a given goal has been triggered one or more times.
Page views	Page views from interactions where a given goal has been triggered one or more times in an interaction.
Bounces	Number of times a given goal has been triggered one or more times in an interaction and where only one page was viewed.
Count	Number of times a goal has been triggered.

Conversions

Conversions occur when a contact completes a target action on a website and triggers a goal that is associated with it. For example, submitting a web form to request a product demo could be a conversion.

Metric	Description
Visits	Number of interactions where a conversion took place one or more times (grouped by interval).
Value	Accumulated value from interactions where a conversion took place one or more times (grouped by interval).
Conversions	Number of conversions from interactions where a conversion took place one or more times (grouped by interval).
Time on site	Interaction duration from interactions where a conversion took place one or more times (grouped by interval).
Page views	Page views from interactions where a conversion took place one or more times (grouped by interval).
Bounces	Number of interactions where a conversion took place one or more times (grouped by interval) and where only one page was viewed.

Campaign

Campaigns are advertising initiatives designed to encourage people to visit a website and can appear in different media across a specific time frame. A contact can trigger several campaigns during an interaction, but the campaign dimension measures the first campaign that was triggered.

You use the Campaign dimension to analyze and assess the campaigns on your website.

Metric	Description
Visits	Number of interactions where a given campaign was registered.
Value	Accumulated value from interactions where a given campaign was registered.
Conversions	Number of conversions from interactions where a campaign was registered.
Time on site	Interaction duration from interactions where a campaign was registered.
Page views	Number of page views from interactions where a campaign was registered.
Bounces	Number of interactions where a given campaign was registered and where only one page was viewed.

Campaign group

A campaign group is a way of classifying individual campaigns under a higher-level campaign group that contains multiple campaigns across different channels. The Campaign group dimension functions as a tag to identify the campaigns that belong to a particular campaign group. Interactions from every campaign are summarized at the campaign-group level. You can drill down from a campaign group to individual campaigns.

Metric	Description
Visits	Number of interactions where the given interaction came from a campaign within a specific campaign group.
Value	Accumulated value from interactions where the given interaction came from a campaign within a specific campaign group.
Conversions	Number of conversions from interactions where the given interaction came from a campaign within a specific campaign group.
Time on site	Interaction duration of interactions where the given interaction originated from a campaign within a specific campaign group.
Page views	Number of page views from interactions where the given interaction came from a campaign within a specific campaign group.
Bounces	Number of interactions where the given interaction came from a campaign within a specific campaign group and where only one page was viewed.

Page views

The Page views dimension enables you to compare interactions with the number of page views. For example, this can help you to understand if there is any value connected to the number of pages that were viewed during an interaction.

Metric	Description
Visits	Number of interactions where several page views took place (grouped by interval).
Value	Accumulated value from interactions where several page views took place (grouped by interval).
Conversions	Number of conversions from interactions where several page views took place (grouped by interval).
Time on site	Interaction duration of interactions where several page views took place (grouped by interval).
Page views	Number of page views from interactions where several page views took place (grouped by interval).
Bounces	Number of interactions where several page views took place and where only one page was viewed (grouped by interval).

Search keyword

The search keyword is the word or phrase that a contact initially enters into a search engine when looking for a website. The search is the starting point of the interaction. This dimension is not case sensitive, so the interactions originating from searches such as "sitecore" and "Sitecore" both appear in reports as "sitecore". Use the Search keywords dimension to analyze the actions and behavior of contacts who found your site using different search keywords.

Note

The search keyword dimension relies on referral data. This information is not always available, and depends on the browser or search engine that has been configured.

Metric	Description
Visits	Number of interactions where a given search keyword was registered.
Value	Accumulated value from interactions where a given search keyword was registered.
Conversions	Number of conversions from interactions where a given search keyword was registered.
Time on site	Interaction duration where a given search keyword was registered.
Page views	Number of page views from interactions where a given search keyword was registered.
Bounces	Number of interactions where a given search keyword was registered and where only one page was viewed.
Count	Actual number of times the keyword was registered.

Local search keyword

Local search keywords are the words or phrases that a contact enters into the Search field on your website. This dimension is not case sensitive, so the interactions searching for "sitecore" and "Sitecore" appear in reports as "sitecore". The local search keyword is triggered by the Search page event. Use the Local search keyword dimension to analyze the actions and behavior of contacts that use different local search keywords on your website.

Metric	Description
Visits	Number of interactions where a given local search keyword was registered one or more times.
Value	Accumulated value from interactions where a given local search keyword was registered one or more times.
Conversions	Number of conversions from interactions where a given local search keyword was registered one or more times.
Time on site	Interaction duration where a given local search keyword was registered one or more times.
Page views	Number of page views from interactions where a given local search keyword was registered one or more times.
Bounces	Number of interactions where a given local search keyword was registered one or more times and where only one page was viewed.
Count	Actual number of times the local search keyword was registered.

City

Use the City dimension to analyze the interactions coming from different cities using Geo IP data. For example, you can compare the behavior of contacts in interactions from different cities.

Metric	Description
Visits	Number of interactions where a given city was registered.
Value	Accumulated value from interactions where a given city was registered.
Conversions	Number of conversions from interactions where a given city was registered.
Time on site	Interaction duration of interactions where a given city was registered.
Page views	Number of page views from interactions where a given city was registered.
Bounces	Number of interactions where a given city was registered and where only one page was viewed.

Region

Use the Region dimension to analyze the interactions coming from different regions using Geo IP data. For example, you can compare the behavior of contacts in interactions from different regions. You can drill down from region to city.

Metric	Description
Visits	Number of interactions where a given region was registered.
Value	Accumulated value from interactions where a given region was registered.
Conversions	Number of conversions from interactions where a given region was registered.
Time on site	Interaction duration where a given region was registered.
Page views	Number of page views from interactions where a given region was registered.
Bounces	Number of interactions where a given region was registered and where only one page was viewed.

Country

Use the Country dimension to analyze the interactions of contacts coming from different countries using Geo IP data. For example, you can compare the behavior in interactions from different countries. You can drill down from country to region or city.

Metric	Description
Visits	Number of interactions where a given country was registered.
Value	Accumulated value from interactions where a given country was registered.
Conversions	Number of conversions from interactions where a given country was registered.
Time on site	Interaction duration where a given country was registered.
Page views	Number of page views from interactions where a given country was registered.
Bounces	Number of interactions where a given country was registered and where only one page was viewed.

Referring sites

Use the Referring sites dimension to analyze the behavior of contacts coming to your website from referring sites.

Metric	Description
Visits	Number of interactions where a given referring site was registered.
Value	Accumulated value from interactions where a given referring site was registered.
Conversions	Number of conversions from interactions where a given referring site was registered.
Time on site	Interaction duration where a given referring site was registered.
Page views	Number of page views from interactions where a given referring site was registered.
Bounces	Number of interactions where a given referring site was registered and where only one page was viewed.

Pattern

A pattern is a way to categorize an interaction using predictive personalization. Use the Pattern dimension to analyze the behavior of interactions matched to patterns across all profiles. This dimension enables you to see which patterns have the most matches, which patterns do not have matches, or which have conversions.

Metric	Description
Visits	Number of interactions where a given pattern card was matched.
Value	Accumulated value from interactions where a given pattern card was matched.
Conversions	Number of conversions from interactions where a given pattern card was matched.
Time on site	Interaction duration where a given pattern card was matched.
Page views	Number of page views from interactions where a given pattern card was matched.
Bounces	Number of interactions where a given pattern card was matched and where only one page was viewed.
Count	Actual number of times where a given pattern card was matched.

Page URL

Page URL refers to any URL on your website. Use the Page URL dimension to analyze and assess the performance of your website URLs. This dimension provides a breakdown of the raw URLs requested by contacts (path and query). The dimension is not case sensitive, which means that, for example, /Products and /products are displayed in your reports as one URL: /products.

Metric	Description
Visits	Number of interactions where a given page URL was registered one or more times.
Value	Accumulated value from interactions where a given page URL was registered one or more times.
Conversions	Number of conversions from interactions where a given page URL was registered one or more times.
Time on site	Interaction duration where a given page URL was registered one or more times.
Page views	Number of page views for the given page URL.
Bounces	Number of interactions where a given page URL was registered one or more times and where only one page was viewed.
Count	Page views for a given page URL in seconds.

Page

Page refers to any page on your Sitecore website. Use the Page dimension to analyze and assess the performance of your website pages.

Metric	Description
Visits	Number of interactions where a given page was registered one or more times.
Value	Accumulated value from interactions where a given page was registered one or more times.
Conversions	Number of conversions from interactions where a given page was registered one or more times.
Time on site	Interaction duration where a given page was registered one or more times.
Page views	Number of page views for the given page.
Bounces	Number of interactions where a given page was registered one or more times and where only one page was viewed.
Count	Page views for a given page in seconds.

Entry page URL

An entry page URL is the URL of the first page of an interaction. Use the Entry page URL dimension to analyze the activity of contacts that enter your website on a specific entry page URL.

Metric	Description
Visits	Number of interactions where a given entry page URL was registered one or more times.
Value	Accumulated value from interactions where a given entry page URL was registered one or more times.
Conversions	Number of conversions from interactions where a given entry page URL was registered one or more times.
Time on site	Interaction duration where a given entry page URL was registered one or more times.
Page views	Number of page views from the given entry page URL.
Bounces	Number of interactions where a given entry page URL was registered one or more times and where only one page was viewed.
Count	Page views for a given entry page URL in seconds.

Entry pages

An entry page is the first page a contact opens when visiting a website. Use the Entry pages dimension to analyze the activity of contacts that enter your website on specific entry pages.

Metric	Description
Visits	Number of interactions where a given entry page was registered one or more times.
Value	Accumulated value from interactions where a given entry page was registered one or more times.
Conversions	Number of conversions from interactions where a given entry page was registered one or more times.
Time on site	Interaction duration where a given entry page was registered one or more times.
Page views	Number of page views from the given entry page.
Bounces	Number of interactions where a given entry page was registered one or more times and where only one page was viewed.
Count	Page views for a given entry page in seconds.

Exit page URL

An exit page URL is the last URL accessed when a contact leaves a website, signifying the end of an interaction/session. Use the Exit page URL dimension to analyze the activity of contacts that leave your Sitecore website on a specific URL.

Metric	Description
Visits	Number of interactions where a given exit page was registered one or more times.
Value	Accumulated value from interactions where a given exit page was registered one or more times.
Conversions	Number of conversions from interactions where a given exit page was registered one or more times.
Time on site	Interaction duration where a given exit page was registered one or more times.
Page views	Number of page views from the given exit page.
Bounces	Number of interactions where a given exit page was registered one or more times and where only one page was viewed.
Count	Page views for a given exit page in seconds. Currently, it is not possible to measure duration for Exit page URLs, so this value is always zero.

Exit pages

An exit page is the last page accessed when a contact leaves a website, signifying the end of an interaction/session. Use the Exit pages dimension to analyze the activity of contacts or visitors that leave your Sitecore website on specific pages.

Metric	Description
Visits	Number of interactions where a given exit page was registered one or more times.
Value	Accumulated value from interactions where a given exit page was registered one or more times.
Conversions	Number of conversions from interactions where a given exit page was registered one or more times.
Time on site	Interaction duration where a given exit page was registered one or more times.
Page views	Number of page views from the given exit page.
Bounces	Number of interactions where a given exit page was registered one or more times and where only one page was viewed.
Count	Page views for a given exit page in seconds. Currently, it is not possible to measure duration for Exit pages, so this value is always zero.

Language specific email

A language-specific email is an email sent in a specific language. Use the Language-specific email dimension to analyze the interactions where contacts clicked a link in an email sent in a specific language.

Metric	Description
Visits	Number of interactions where a given language was used when sending an email message.
Value	Accumulated value from where a given language was used when sending an email message.
Conversions	Number of conversions from interactions where a given language was used when sending an email message.
Time on site	Interaction duration where a given language was used when sending an email message.
Page views	Page views from interactions where a given language was used when sending an email message.
Bounces	Number of interactions where a given language was used when sending an email message and where only one page was viewed.

Email

Use the Email dimension to analyze the interactions where contacts clicked a link in a specific email. You can drill down from email to a language specific email.

Metric	Description
Visits	Number of interactions from a given email.
Value	Accumulated value from interactions from a given email.
Conversions	Number of conversions from a given email.
Time on site	Interaction duration of interactions from a given email.
Page views	Page views from interactions from a given email.
Bounces	Number of interactions from a given email and where only one page was viewed.

Email manager

Email manager is the root manager used to send email messages. Use the Email manager dimension to analyze the interactions where contacts clicked a link in an email message from a specific root manager. You can drill down from email manager to email or to a language specific email.

Metric	Description
Visits	Number of interactions where a given email manager was used to send email messages.
Value	Accumulated value from interactions where a given email manager was used to send email messages.
Conversions	Number of conversions from interactions where a given email manager was used to send email messages.
Time on site	Interaction duration of interactions where a given email manager was used to send email messages.
Page views	Page views from interactions where a given email manager was used to send email messages.
Bounces	Number of interactions where a given email manager was used to send email messages and where only one page was viewed.

Asset

Marketing assets are the content that you use to attract contacts to your website and increase their engagement with your organization. If a marketing asset is a whitepaper, webinar, or other downloadable interactive content, you can use this dimension to track how frequently contacts consume your marketing assets.

Metric	Description
Visits	Number of interactions where the asset was downloaded one or more times within that visit.
Value	Accumulated value from interactions where the asset was downloaded one or more times.
Conversions	Number of conversions from interactions where the asset was downloaded one or more times.
Time on site	Interaction duration of interactions where the asset was downloaded one or more times.
Page views	Number of page views from interactions where the asset was downloaded one or more times.
Bounces	Number of interactions where the asset was downloaded one or more times within that visit and that visit only had one page view.
Count	Number of times the asset was downloaded.

Asset facet

An asset facet is a taxonomic grouping that describes characteristics of an asset that you want to track. Assets are typically media items, for example, logos. This dimension enables you to track how frequently contacts download assets of a certain defined type, or facet.

Metric	Description
Visits	Number of interactions where an asset belonging to the given asset facet was downloaded one or more times within that visit.
Value	Accumulated value from interactions where an asset belonging to the given asset facet was downloaded one or more times.
Conversions	Number of conversions from interactions where an asset belonging to the given asset facet was downloaded one or more times.
Time on site	Interaction duration of interactions where an asset belonging to the given asset facet was downloaded one or more times.
Page views	Number of page views from interactions where an asset belonging to the given asset facet was downloaded one or more times.
Bounces	Number of interactions where an asset belonging to the given asset facet was downloaded one or more times within that visit and that visit only had one page view.
Count	Number of times an asset belonging to the given asset facet was downloaded.

Asset group

An asset group is a taxonomic grouping that enables you to group marketing assets into related categories, for example, marketing collateral. This dimension provides you with information about how different asset groups are performing.

Metric	Description
Visits	Number of interactions where an asset belonging to the given asset facet group was downloaded one or more times within that visit.
Value	Accumulated value from interactions where an asset belonging to the given asset facet group was downloaded one or more times.
Conversions	Number of conversions from interactions where an asset belonging to the given asset facet group was downloaded one or more times.
Time on site	Interaction duration of interactions where an asset belonging to the given asset facet group was downloaded one or more times
Page views	Number of page views from interactions where an asset belonging to the given asset facet group was downloaded one or more times
Bounces	Number of interactions where an asset belonging to the given asset facet group was downloaded one or more times within that visit and that visit only had one page view.
Count	Number of times an asset belonging to the given asset facet group was downloaded

Goal facet

A goal facet describes different aspects of a goal that you want to track, for example, a category or description of related goals. This dimension allows you to track how often contacts convert on goals that have been tagged with a specific goal facet.

Metric	Description
Visits	Number of interactions where a goal that has a given goal facet assigned in classification was registered.
Value	Accumulated value from interactions where a goal that has a given goal facet assigned in classification was registered.
Conversions	Number of conversions from interactions where a goal that has a given goal facet assigned in classification was registered.
Time on site	Interaction duration from interactions where a goal that has a given goal facet assigned in classification was registered.
Page views	Number of page views from interactions where a goal that has a given goal facet assigned in classification was registered.
Bounces	Number of interactions where a goal that has a given goal facet assigned in classification was registered and that interaction only had one page view.
Count	Actual number of times a goal was triggered that has given goal facet assigned.

Goal facet group

A goal facet group is a taxonomy group that contains related goal facets. You can use this dimension to track information on how often these goals converted during interactions. From here, you can drill down to goal facets and any related goal facet child items.

Metric	Description
Visits	Number of interactions where a goal that has been assigned a goal facet which belongs to given goal facet group was registered.
Value	Accumulated value from interactions where a goal that has been assigned a goal facet which belongs to given goal facet group was registered.
Conversions	Number of conversions from interactions where a goal that has been assigned a goal facet which belongs to given goal facet group was registered.
Time on site	Interaction duration from interactions where a goal that has been assigned a goal facet having a given goal facet group was registered.
Page views	Number of page views from interactions where a goal that has a goal that has been assigned a goal facet having a given goal facet group was registered.
Bounces	Number of interactions where a goal that has been assigned a goal facet which belongs to given goal facet group was registered and that interaction has only one page view.
Count	Actual number of times a goal was triggered that has a goal facet assigned which belongs to given goal facet group.

Campaign facet

A campaign facet is a customizable taxonomy tag that allows you to classify your campaigns into meaningful groups, for example, by geographic region or business unit. This dimension enables you to track how contacts interact with different types of campaign activities.

Metric	Description
Visits	Number of interactions where a campaign belonging to a given campaign facet was registered.
Value	Accumulated value from interactions where a given campaign belonging to a given campaign facet was registered.
Conversions	Number of conversions from interactions where the campaign belonging to a given campaign facet was registered.
Time on site	Interaction duration from interactions where the campaign belonging to a given campaign facet was registered.
Page views	Number of page views from interactions where the campaign belonging to a given campaign facet was registered.
Bounces	Number of interactions where a given campaign belonging to a given campaign facet was registered and that interaction only had one page view.

Campaign facet group

A campaign facet group organizes related campaign facets. You can use this dimension to track how contacts interact with campaign activities that have been tagged as belonging to this campaign facet group. From this group, you can drill down to campaign facets and their subgroups.

Metric	Description
Visits	Number of interactions where a given campaign was registered at the interaction level, and that campaign has attached a campaign facet to, which belongs to a specific campaign facet group.
Value	Accumulated value from interactions where a given campaign was registered at the interaction level, and that campaign has a campaign facet attached to it, which belongs to a specific campaign facet group.
Conversions	Number of conversions from interactions where a given campaign was registered at the interaction level, and that campaign has a campaign facet attached to it, which belongs to a specific campaign facet group.
Time on site	Interaction duration from interactions where a given campaign was registered at the interaction level, and that campaign has a campaign facet attached to it, which belongs to a specific campaign facet group.
Page views	Number of page views from an interaction where a given campaign was registered at the interaction level and that campaign has a campaign facet attached to it, which belongs to a specific campaign facet group.
Bounces	Number of interactions where a given campaign was registered at the interaction level, and that campaign has a campaign facet attached to it, which belongs to a specific campaign facet group, and that interaction only had one page view.

Device type

The device type dimension measures how contacts interact with content from various devices, such as PCs, mobile phones and tablets. From here, you can drill down to device model.

Metric	Description
Visits	Number of interactions where a given device type was used to access content.
Value	Accumulated engagement value from interactions where a given device type was used to access content.
Conversions	Number of conversions from interactions where a given device type was used to access content.
Time on site	Interaction duration of interactions from a given device type.
Page views	Page views from interactions from a given device type.
Bounces	Number of interactions from a given device type where only one page was viewed.

Device model

The Device model dimension enables you to you track how contacts interact with content from specific device models, for example, Samsung Galaxy s5 or iPad 2.

Metric	Description
Visits	Number of interactions where a specific device model was used to access content.
Value	Accumulated engagement value from interactions where a specific device model was used to access content.
Conversions	Number of conversions from interactions where a specific device model was used to access content.
Time on site	Interaction duration of interactions from a specific device model.
Page views	Page views from interactions from a specific device model.
Bounces	Number of interactions from a specific device model where only one page was viewed.