The Audience tab reports
The Audience tab helps you gain a better understanding of your who your contacts are.
In the Experience Analytics dashboard, the Audience tab contains reports that help you gain a better understanding of who your contacts are, by analyzing how they engage with your website.
The Audience tab consists of five subtabs:
Note
The tabs can contain duplicate reports showing the same data presented in a different way. For example, in a graph and in a pie chart. This topic does not describe each duplicate report.
You can find detailed technical information for every report, including duplicate reports and drill-down information, in the Sitecore Experience Analytics Standard Reports document.
The Experience Analytics glossary of terms can also help you to understand the reports.
Tabs | Reports | |
|---|---|---|
Overview Shows an overview of the key analytics reports on the Audience tab.
| Online interactions by visits and value per visit The number of visits your website has received within a specified period, as well as the average engagement value generated per visit. Top countries by visits The countries with the highest number of visits to your website. Top cities by visits The cities with the highest number of visits to your website. Pattern matches by visits The number of visits where contacts have matched with a given pattern card. Top languages by visits The languages in your website that your contacts have browsed in, and that have the highest number of visits. | |
Devices Describes the different device types and device models that access your website.
| Top device types by visits The device types with the highest number of visits to your website. Top device types by value per visit The device types that have provided the highest engagement value generated per visit. Top device types by bounces The device types with the highest number of bounces. Top device models by value per visit The device models that have provided the highest average engagement value generated per visit. Table Lists all the device types that visit your website and includes detailed metrics. | |
Device models Describes specific device models that interact with your website.
| Top device models by visits The device models with the highest number of visits to your website. Device models by value per visit The device models that have provided the highest average engagement value generated per visit. Device models by bounces The device models with the highest number of bounces. Device models by page views per visit The average total number of page views per visit of all device models. Table Lists all the device models that visit your website and includes detailed metrics | |
Languages Describes the languages that are most common on your website.
| Top languages by visits The languages on your website that your contacts have browsed in, and that have the highest number of visits. Top languages by value The languages on your website that your contacts have browsed in, and that have accumulated the highest number of engagement value points during visits. Top languages by value per visit The languages on your website that your contacts have browsed in, and that have provided the highest average engagement value generated per visit. Table Lists all the languages that your website is in, and includes detailed metrics. | |
Locations Describes specific geographical data of your website contacts.
| Top countries by visits The countries with the highest number of visits to your website. Top regions by visits The regions with the highest number of visits to your website. Top cities by visits The cities with the highest number of visits to your website. | |
Countries Describes specific countries your contacts access your website from.
| Top countries by visits The countries with the highest number of visits to your website. Top countries by value The countries that have accumulated the highest number of engagement value points during visits. Top countries by value per visit The countries that have provided the highest average engagement value generated per visit. Table Lists all countries that visit your website and includes detailed metrics. | |
Regions Describes specific regions your contacts access your website from.
| Top regions by visits The regions with the highest number of visits to your website. Top regions by value The regions that have accumulated the highest number of engagement value points during interactions. Top regions by value per visit The regions that have provided the highest average engagement value generated per visit. Table Lists all regions that visit your website and includes detailed metrics. | |
Cities Describes specific cities your contacts access your website from.
| Top cities by visits The cities with the highest number of visits to your website. Top cities by value The cities that have accumulated the highest number of engagement value points during visits. Top cities by value per visit The cities that have provided the highest average engagement value generated per visit. Table Lists all cities that visit your website and includes detailed metrics. | |
Pattern matches Describes how often your contacts match up with personas or profile cards.
| Top pattern matches by visits The pattern cards with the highest number of visits. Top pattern matches by value The pattern cards that contacts have matched with, and that have accumulated the highest number of engagement value points. Top pattern matches by value per visit The pattern cards that contacts have matched with, and that have provided the highest average engagement value generated per visit. Table Lists all pattern cards that contacts have matched with and includes detailed metrics. |
